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H&M celebrates new OPM campaign Music X Me with BGYO

H&M celebrates new OPM campaign Music X Me with BGYO

P-pop never looked this good

For 2022, H&M launches a new campaign that fuses music and fashion. The Swedish fashion brand is shining a new spotlight on up-and-coming Filipino music artists with the launch of Music X Me.

Patrons of the brand will now see more Filipino artists featured on their live events. In addition, Original Pilipino Music (OPM) will also be played more in-store, and even as soundtracks for their collections.

“This time, the launch of Music X Me dives not just into the music and artists themselves, but the stories of inspiration behind them to encourage aspiring new artists to explore and do the same,” shares H&M. “The brand is using this platform to feature an exciting lineup of artists, announcing the first one as none other than the P-pop group BGYO.”

BGYO is a five-member boy group consisting of Gelo, Akira, JL, Mikki, and Nate with hit songs like “The Light” and “Kulay.” H&M went behind-the-scenes with BGYO and produced a set of media content where the members expressed their style through H&M Music X Me.

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