‘Built for on and off the field’
Tom Brady, American football quarterback and husband to supermodel Giselle Bundchen, launches a new line of clothing designed to support one’s active lifestyle, Brady. Dropping Jan. 12, 2022, the campaign was flocked with next generation athletes talking about their experiences on and off the field.
Brady is co-founded by entrepreneur Jens Grede, who’s also responsible for Kim Kardashian’s Skims. The brand is designed by Dao Yi Chow, one-half of fashion label Public School. Brady also worked with Pantone to create a hue called Brady Blue, which will be a signature and staple in the brand.
“Working with best in class talent is part of the foundation of Brady and therefore, we are delighted to be collaborating with Pantone Color Institute to bring Brady Blue to life. With their innovative color expertise, we are able to create a bold and instantly recognizable color that represents the ethos of the Brady brand,” shares the designer.
There are two lines of clothing introduced during pre-launch. First is “Live” which mixes meticulously engineered fabric with modern details, and “Train” which is said to blend technology, advanced fabrics, and precision fit for training.
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Pieces in the first release include cotton jersey, utility jacket, cashmere zip polo, zero hydro yarn polo, tunnel trench, joggers, knit sweaters, shorts, caps, and long-sleeved shirt sporting the Brady logo.
Visit the Brady website for more info.