It is now drawn-out until 2025
Novak Djokovic has been a Lacoste partner since 2017. Since then, the brand has developed collections created specifically to ensure the player’s unique style and freedom of movement on the court. For another four years, Lacoste plans to continue its support for Novak’s quest for new records.
“Novak is not only an exceptional athlete, but also one of those great champions who have a wonderful spirit both on and off the court. Our meeting in 2017 was a real coup de coeur. His audacity, tenacity, and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges,” shares Thierry Guibert, CEO of Lacoste.
Off court, Novak and Lacoste have developed an authentic collaboration too. “I have a real connection with Thierry Guibert. We talk regularly, and I’ve felt his support at each key moment of my career. He even connects with my fan club on social media! It’s quite incredible to see all these different people around the world get together to give me their support,” confides Novak.
The partnership does not end in apparel alone, the Serbian player in connection with the French brand’s values supports younger generations with the opening of the Etendart court in Clichy, France, where they welcome schools and young people from associations in facilitating playing tennis. This initiative is said to be extended internationally in the coming months.