Let Vetements introduce you to VTMNTS
A new brand is on the horizon for style generations to come
Demna Gvasalia, alongside his brother Duram, introduced Vetements’ luxe streetwear in 2014. This year, the Georgian duo is introducing the first brand under its umbrella, VTMNTS.
Before its runway debut for spring-summer 2022, the unveiling of VTMNTS was announced through Vetements’ official Instagram account. The collection, which carried 100 looks, involved pieces for all genders that are deeply-rooted in menswear.
“The idea of a traditional logo is erased and replaced with the barcode—a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation,” the brand stated.
Notable pieces were loose-fitting trousers, bomber jackets, vests, coats, and evening gloves in striking colors. Accessories of chains, pearls, and eyewear appeared on the runway alongside leather shoes and garrison belts.
Vetements’ runway used to be ruled by upscale hoodies but this time, only one significant hoodie appeared on the runway. The hoodie was printed with a “Back to the Future” poster which the brand said was a redefinition of the future of luxury.
“The iconic ‘Back to the Future’ poster placed on the only hoodie in the collection is a note to redefining the future of luxury by bringing the traditional values of creativity, equality and craftsmanship back,” stated an Instagram Story post by the brand.
