The French luxury house takes its print magazine experience into the interactive digital sphere
For the first time, Louis Vuitton digitizes its print magazine to become a fully interactive digital experience. “An immersive exploration,” the brand posts on social media. “Listen to the sounds of the Maison’s Vendome atelier, construct an eco-designed LV Trainer sneaker, or hear Architect Jun Aoki explain how he built the Maison Ginza in Tokyo, along with more exclusive content.”
The content also includes a digital presentation of the men’s fall-winter 2021 show taken from a drone, confidential behind the scenes of the Cannes bag where Nicolas Ghesquiere collaborates with Fornasetti, luxury travel book recommendations featuring “Voyages Extraordinaires,” and even the podcast series “We Wear Culture” where it explores Louis Vuitton’s relationship with Japan.
Ready to experience #LVTheBook? Download the Louis Vuitton App here.