LOOK: Salvatore Ferragamo’s new monogram pays tribute to its founder
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Salvatore Ferragamo’s new logo truly fits the journey the Italian fashion house is embarking today by bridging its brand heritage with contemporary design. A true symbol of the label’s creative passion and innovation, the monogram comes with “with a refined and recognizable trait that becomes the distinctive element of the new SF logo men’s line.” The two stylized initials bring Salvatore Ferragamo’s vision and essence into the future.
“A bold new SF signature emerges this season with artfully stylized initials paying tribute to the visionary founder Salvatore Ferragamo, reflecting on the creative innovation that has long guided the house of Ferragamo,” the brand states.
The logo debuts in its 2021 pre-fall collection, appearing on a plethora of footwear and accessories for the modern dandy. The capsule also heralds Salvatore Ferragamo’s sustainability efforts as it incorporates Econyl yarn, “a fiber entirely regenerated from fishing nets and other nylon waste, sewn together with 100 percent recycled PET thread, and finished with a regenerated polyester zip tape.”
To see the whole collection, click here. Also, visit trunc.ph or one of the Salvatore Ferragamo boutiques located at Alabang Town Center, Greenbelt 4, Rustan’s Makati, Rustan’s Shangri-La, and Solaire Resort and Casino.
