Customize your own straw boater hat depending on your mood and style
Where does inspiration bring you today? Do you want to be minimal, extra, or bohemian? Whether you’re heading to the beach or city, fashion choices are based on mood and inspiration.
“What if you don’t have to choose the only one? What if you have endless options to express yourself? What if you could design your own summer?” asks hat brand Ruslan Baginskiy. “Each of 91 days. Or even more. You decide when the dog days are over. You decide the direction of your style. That’s exactly what this box has been created for. So what would you choose today?”
And with its new The Hat Box—a curation of 10 specially selected embellishments together with its signature straw boater hat—you can now mix and match your Ruslan Baginskiy accessory as well. For its endless summer style stories campaign, the Ukranian brand crafts the limited-edition box for its well-discerning patrons this season.
If you’d remember some months back, Ruslan Baginskiy’s hat was the talk of the town when K-Pop star V wore one for the “Butter” music video. The hat quickly listed as sold out on the designers website upon release of the teaser images.
For summer 2021, the brand follows up with an innovative product. The Hat Box retails for $1,950; and comes with a hat, book instruction, hair embellishments, gold-tone rings, RB logo, pearl hat rings, hand-knitted flower, pearl and double-chain necklace, cord trim, logo trim ribbons in white and beige, and a pouch.
Shop the special box here: https://ruslanbaginskiy.com