Lanvin travels back to ‘90s MTV era for spring-summer 2022
The fashion film mimics a music video complete with soundtrack and scene transitions
For its spring-summer 2022 collection, Lanvin features a feel good fashion presentation that excites and relates to its younger consumers. Featuring British pop group All Saints’ big ‘90s hit “Pure Shores,” the filmic short oozes with nostalgia. Even the actual premise of the video with a beach house as the setting is reminiscent of a “The Beach” scene starring Leonardo DiCaprio, another icon of the decade.
“Those emotions and intentions mingle: the collection itself glances backwards, journeying into memories of the 1990s—a formative period of modern fashion—and to the archives of Lanvin,” the brand explains. “It also references the glamor of travel in the past, the aspirational style dubbed the ‘jet-set’, the notion of travel as an indulgence, an extravagance, an occasion. Lanvin reinvents the 1970s Lanvin ‘JL’ monogram: drawn from the archive, it is redrawn, updated for today as the JL 3-D, with a modernist feeling—like an architectural detail. As a print or jacquard it is used in optical play, also adorning accessories and luggage, like the accoutrements of travelers past, and future.”
Next, watch the Lanvin video featuring its spring-summer 2022 collection by creative director Bruno Sialelli:
