Professional golfers Gavin Green and Patrick Cantlay lead fashion label’s latest global campaign
Hugo Boss has a long history of involvement with sports and has supported golfers since 1985 with the likes of Henrik Stenson, Byeong An, Matthias Schwab and Martin Kaymer. With the commitment to golf, Hugo Boss supports its growing Boss Athleisure business and continues to produce a unique Boss X The Open capsule collection. Now, the brand teams up with European Tour Player and Malaysian Olympic Golfer Gavin Green, and PGA Tour Champion and Top-10 player in the world Patrick Cantlay, as their latest golf ambassadors.
Gavin Green is a rising star in the world and is poised to become one of Asia’s most exciting golf talents for years to come. In just his third year as a professional, Green has continued to impress aficionados across the globe. Halfway through his sophomore season on the European Tour, the 26-year old golfer has already amassed three top-10 and six top-20 finishes, including a 5th place showing at the Belgian Knockout. With the 2019 Race to Dubai chase heating up this summer, Green has risen to 50th in the year-long ranking.
After turning professional in 2015, the long-hitting Malaysian became the first from his nation to take the Asian Tour Order of Merit title in 2017. Green earned his maiden Asian Tour victory at the 2017 Mercuries Taiwan Masters, adding three second place finishes in his run to the season-long Order of Merit crown. Green has already earned the distinction of the highest ranked Malaysian in the history of the Official World Golf Rankings, blazing a trail for his countrymen.
Hugo Boss is also pleased to announce two-time PGA Tour winner and Top-10 player in the world Patrick Cantlay as its latest sports ambassador. Cantlay is currently ranked seventh in the official world golf rankings and is considered to be “the one to watch” as he continues his consistent rise as one of the top professionals in the sport. In 2019 he also played on his first national team, representing the winning US Presidents Cup team and breaking into the world top-10 for the first time.
He won his first PGA Tour Event at the 2018 Shriners Hospitals for Children Open, and continued into the 2019 season with his win at the Memorial Tournament presented by Nationwide. Cantlay turned professional in 2012 after holding the record of 54 consecutive weeks at number one in the amateur rankings, and representing the United States at the 2011 Walker Cup.
Of the new partnership, Cantlay said: “I couldn’t be more excited to partner with Hugo Boss, as the brand has been a staple in men’s fashion for decades. It is an honor to represent them on and off the golf course, and I’m looking forward to being a part of Hugo Boss’s legacy for many years to come.”
Saluting the golfer’s passion for the game, Lüder Fromm, Director Global Marketing & Brand Communications at Hugo Boss, said “It has been thrilling watching Patrick’s drive and determination over the past few years. He has risen through the ranks thanks to his combination of passion and performance, making him an ideal ambassador for our company. We are so excited to welcome him as a Hugo Boss golf ambassador and to support his future success.”
For more information about the brand’s sports sponsorship, you can click here.
