100 percent of the proceeds will go to UNICEF
Italian luxury fashion house Valentino is teaming up with UNICEF for a project reaching out to people who need vaccination against COVID-19 the most.
In an announcement made through the maison’s Instagram page, the partnership was made official with Valentino saying, “Valentino continues its commitment against the COVID-19 pandemic by supporting UNICEF’s COVID-19 vaccine delivery efforts. With a fast-moving pandemic, no one is safe until everyone is safe. The maison will produce and exclusive and limited-edition hoodie that boasts the V-logo signature in a new guise creating a statement: ‘(V) Vaccinated.’”
All net profits will be donated to the organization’s delivery role in the global COVAX Program. COVAX aims to accelerate development, production, and equitable access to COVID-19 tests, treatments, and vaccines.
The Valentino hoodies were created by American pop culture artist Cloney and are being backed up by Pierpaolo Picciolo, Valentino’s creative director, who gifted a few of the hoodies to his closest friends including Lady Gaga. “Getting vaccinated has become one of the most effective ways to fight this global pandemic, as well as a symbol of respect for others and social responsibility. One cannot hide behind the concept of freedom by deciding not to get vaccinated. Freedom must always be protected, and we must all fight for freedom but respecting others: The freedom to be ourselves, the freedom of thought, the freedom of love, the freedom to express and fight for our own ideas. Unfortunately, not all countries have equal access to COVID-19 vaccines. With this collaboration, Valentino supports UNICEF in the delivery efforts of life-saving COVID-19 vaccines,” shares Pierpaolo.
Visit Valentino’s website for more information