New Era opened its first ever concept store in the country, located at Uptown Center in Bonifacio Global City with an event that featured live music from DJ Cam Abencia and live mannequins displaying the brand’s newest collection. The store carries the brand’s full lifestyle selection, 60 percent of which are comprised of caps and the rest of apparel and accessories.

Aside from its signature and limited edition caps, New Era also carries hoodies, bags, and socks.

Founded in 1920 by Ehrhardt Koch in Buffalo, New York, New Era is a pioneer in the industry and has produced caps for major sports organizations in the world. As it counts down to its 100th anniversary, New Era has begun to expand towards becoming the go-to lifestyle and streetwear brand.

New Era Concept is located at the ground floor of Uptown Mall Bonifacio, Taguig City.