From pit lane to pavement: Puma x McLaren racing is here

Racing DNA, street-ready attitude

When a global sportswear icon teams up with one of motorsport’s most legendary names, things are bound to move fast. Puma and McLaren Racing have officially announced a multi-year global partnership, and it’s not just about what happens on the track. This collaboration merges elite motorsport performance with contemporary style, delivering team apparel, lifestyle collections, and immersive fan experiences designed to bring supporters closer to the heart of McLaren Racing’s legacy.

At the core of the partnership is performance. Puma steps in as the official outfitter across the entire McLaren Racing portfolio, from the McLaren Mastercard Formula 1 Team and Arrow McLaren IndyCar Team to F1 Academy, McLaren F1 Sim Racing, and, starting 2027, the McLaren United AS WEC Hypercar Team. The official team kits are engineered to perform where it matters most, under pressure, at speed, and in the spotlight.

“At Puma, we are very proud of our long and successful history in motorsports and of having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, Puma CEO. “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”

For fans, the excitement goes beyond race day. The Puma x McLaren Replica Collection mirrors the official gear worn by drivers and team members, wrapped in McLaren’s unmistakable papaya. It’s built for those who want to show up, stand out, and Race Louder wherever they are. Meanwhile, the Lifestyle Collection brings McLaren’s racing heritage into everyday wear, blending iconic silhouettes with modern street sensibility.

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And this is just the beginning. Immersive events, special drops, and unexpected experiences will blur the line between motorsport and culture. As Zak Brown, CEO of McLaren Racing, puts it: “We know fans want to express their passion for our sport both at and away from the track, and Puma’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”

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