No labels, just vibes: Adidas drops genderless fragrances for every mood

Science, scent, and self-expression come together in a new collection designed for every kind of vibe

Scents have always been time machines. One whiff can pull you back to childhood summers, first dates, or nights out with friends. But fragrance isn’t just about memory, it’s about mood. It can shift your energy, ground you, or give you that extra push to face the day. That’s where Adidas steps in with its new Vibes collection which includes six genderless eau de parfums that feel less like perfume counters and more like a color spectrum for your senses.

Created with Scent and Beauté Inc. and Coty, and backed by neuroscience, Vibes proves fragrance can do more than smell good. It can change your state of mind. In testing, over 80 percent of people said the scents boosted their mood, like a reminder that what we spray on in the morning can shape the way we move through our day.

The line is designed like moods on a spectrum. Want to power up? Energy Drive jolts you awake with pink pepper and cardamom, while Spark Up feels like plugging into a socket with juicy orange and black pepper. Need to breathe and slow down? Chill Zone pairs lavender and vanilla for instant calm, and Get Comfy leans warm with mandarin and more vanilla, the olfactory equivalent of curling up in a hoodie.

If escape is more your thing, Full Recharge brings the freshness of cedar and sage, while Happy Feels zings with grapefruit and jasmine, like throwing open a window on a sunny morning.

What’s refreshing about Vibes is how it tosses out labels. The bottles come in bold colors, not categories—no “for him,” no “for her.” Just moods, energy shifts, vibes. Some lean brighter, some warmer, but all are designed to be picked based on how you feel, not how you’re boxed in.

Adidas even lined up ambassadors who match that idea including artist Ava Max, gymnast Nia Dennis, and athlete Sasha Zhoya, each embodying a different energy. Together, they remind us: fragrance is not about gender, it’s about expression.

Shop the Vibes collection online via Fresh website