Hoka launches ‘Together, We Fly Higher’ campaign
Celebrating the collective spirit that fuels every stride
Aside from being physically fit and healthy, one thing that running provides is community, a circle of runners who share the same ideology, progress, and support.
This 2025, Hoka, known for its performance-driven running shoes and apparel, launches a new global campaign, “Together, We Fly Higher,” now live in the Philippines.
At the heart of “Together, We Fly Higher” is a powerful short film capturing the intimate, authentic moments that define a runner’s world—moments rooted in support. From pre-run rituals and post-race embraces to the quiet encouragement of a crew, the campaign honors the people who make every stride possible.
“As a brand driven by the joy of progress, we recognize the role the community plays in the long road athletes take to achieve greatness. ‘Together, We Fly Higher’ is about just that – celebrating the journey and those who got you there,” said Erika Gabrielli, vice president of Global Marketing at Hoka. “Our individual progress is fueled by the collective. This campaign puts a spotlight on humans supporting humans, and how this principle empowers us to push past our limits.”
To celebrate the launch, Hoka hosted a full-day experience dedicated to connection and support, bringing together the local running community. The day began with a joint session led by Hoka Run Club and Just Show Up (Rockwell’s Run Club), uniting runners of all levels to move with purpose. By evening, the atmosphere transitioned from motion to festivity, with a community social featuring a live performance by August Wahh and a DJ set from CRWN which made an upbeat conclusion to a day celebrating connection, encouragement, and the joy of progress.
For more information about this campaign, follow Hoka PH on Instagram.
