From Instagram to IRL: Sporty & Rich opens in Manila

New uniform just dropped

Let’s face it: we all want to be sporty, rich, and look good while doing it. Sure, it comes at a price—but the joy of looking effortlessly stylish while running errands, working out, or simply existing is something to aspire to.

Founded by Emily Oberg in 2014, Sporty & Rich began as a digital platform and print magazine. Over the years, it has evolved into a full-blown lifestyle and wellness brand, offering elevated unisex staples that blend vintage athletic style with a message rooted in health, longevity, and intentional living.

“I want our products to be an extension of the aspirational life that I created in my mind. When you look at something we’ve made— a sweater, a jacket, a pair of socks— it’s my hope that you can envision a life around that object,” shared Emily. “ The house you want to live in, the color of the car you want to own, the furniture you have in your house and your daily habits— these are all things that come to mind when I create our products and what they are centered around. It’s much bigger than a purchase, it’s a symbol of who you want to be and the life you want to live.”

The brand’s first-ever pop-up in Manila is a natural extension of this philosophy. The space invites visitors to explore a curated experience of wellness, design, and style. More than just a shopping destination, it’s a place to connect, slow down, and indulge in a taste of the aspirational lifestyle Sporty & Rich represents.