Looksmaxxing, but make it fashion: Inside Acne Studios’ fall 2025 collection

The Swedish brand reimagines self-care culture with bold layering, retro tailoring, and unapologetic skin-baring moment

If there’s one thing Acne Studios has never been afraid of, it’s diving headfirst into trends. The Swedish fashion house, helmed by multi-disciplinary artist Jonny Johansson, has taken inspiration from TikTok for its fall 2025 collection—specifically, the viral phenomenon of “looksmaxxing.”

For the uninitiated, “looksmaxxing” is a buzzword that’s gained traction on TikTok, celebrating the art of ‘maxing out one’s looks’ through self-care routines like skincare, haircare, and fitness. Johansson has masterfully translated this digital-age obsession into fashion, blending the daring aesthetics of fashion influencers with retro sophistication.

The collection was a feast of playful contrasts, with skimpy tank tops revealing chiseled torsos, undergarments boldly on display, and heavily layered gym wear—all paired with polished 70s menswear staples. Acne Studios added twists to traditionally formal pieces, creating a vibe that’s both nostalgic and refreshingly modern.

Unlike other fashion houses opting for cozy fur and oversized trench coats, the Acne Studios man unapologetically bares some skin and plenty of attitude, proving that a bold statement can defy the chill of fall.

Standout looks included a multi-layered white-and-gray athleisure ensemble, a cropped checked jacket paired with denim jeans and leather boots, and a plaid-on-plaid outfit with printed jeans. Low-waist pinstripe tracksuits also made an appearance, bridging the gap between formalwear and streetwear with undeniable swagger. Jonny Johansson’s latest collection isn’t just about clothing; it’s a declaration of confidence, individuality, and the fearless pursuit of self-expression.