Street meets elite at the haven for watch enthusiasts
Meridian presents fall-winter collections
The multi-brand watch concept store Meridian showcased its Fall-Winter 2024 collection at its latest branch in GH Mall, located in Greenhills Shopping Center, San Juan. A haven for watch enthusiasts, Meridian offers a curated selection of meticulously crafted timepieces, including limited edition watches that epitomize exclusivity and prestige. From classic designs to modern innovations, each watch is a testament to exceptional craftsmanship.
The campaign, “Street Meets Elite,” blends the sophistication of urban prestige with the raw energy of street culture, creating a unique fusion of gritty creativity and refined aesthetics. This bold concept embraces contradictions, transforming them into a stylized statement reflected in Meridian’s timepieces. The Fall-Winter Collection reintroduces Meridian’s brand ethos while spotlighting standout automatic watch brands such as Sevenfriday, Ingersoll, and Orient.
SEVENFRIDAY
The Sevenfriday name captures exactly what the whole lifestyle is about—having fun, enjoying life, and living everyday as if it’s a Friday. Sevenfriday challenges you to ‘Show me don’t Tell Me’: emotional instead of rational, action instead of words, creativity instead of unquestioned standards.
As the centerpiece, Sevenfriday’s FREE-D series features sustainable and innovative materials. The versatility of printing the watch with PA11 and PA12 made for endless possibilities and big advantages in the design of the FREE-D. The unique timepiece embodies innovation, design and sustainability.
INGERSOLL
The True Original—pioneers of industry and invention in the field of watchmaking. The brand is known for its classic, American-inspired designs and commitment to quality craftsmanship. Today, it maintains the ethos of the Ingersoll brothers and continues to present a new range of quality, precision timepieces. Its newest collection pays homage to Springfield College as the birthplace of basketball, making itself a True Original.
ORIENT
With Orient, every second has the potential to transform into a Moving Moment filled with emotion, adventure, or success. Known for its in-house automatic movements, Orient blends traditional Japanese craftsmanship with contemporary and classic designs, creating timepieces that are both stylish and highly reliable.
Orient’s Solar-Powered collection, converts sunlight and other light sources into electrical energy, eliminating the need for regular battery replacements, making them ideal for daily use and outdoor activities. The addition of a chronograph feature to popular models in the Contemporary Collection aims to attract a younger audience while maintaining the reliable and classic Orient standard.
Meridian’s fall-winter collections are available at Meridian Glorietta 4 and Meridian Greenhills.
