Price guide: Looks from the H&M x Rokh collaboration
Unconventional, clever, and customizable pieces
In case you missed it, H&M’s latest designer collaborator for summer 2024 is Korean designer Rok Hwang.
Before founding his own label, Rok used to design for French luxury fashion houses Louis Vuitton and Celine under Phoebe Philo. This year, his own label Rokh, known for its unconventional and deconstructed aesthetic, worked with Swedish retail giant H&M for ready-to-wear and cleverly customizable designs.
“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now,” said Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. “We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them.”
Among Rok’s notable signature silhouettes are double-layer trench coats, dresses with detachable hems, flattering corset-style pieces, and playful office-inspired bags and statement jewelry.
“Rokh designs have a classic appearance with radical construction for a timeless approach to design,” said Rok. “I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M.”
Encompassing womenswear, menswear, and accessories, here are the pieces from the H&M x Rokh collaboration.
The H&M x Rokh capsule is now available at H&M Greenbelt 3, Ayala Center, Makati City.