‘Escapism’ singer Raye partners with H&M
Get ready to move with the singer this January
A little context if you care to listen, Raye is a British singer-songwriter boasting 33 million monthly listeners on Spotify. She’s also the talent behind the viral TikTok hit “Escapism,” featured in nearly one million videos on the platform. Raye has made waves with other trending songs like “Regardless,” “Bed,” and “Prada.”
In 2024, this British singer-songwriter is set to progress by joining forces with H&M’s sports line, H&M Move, to unveil the new-season collection. This collaboration seamlessly bridges the realms of sports and fashion, blending the power of music into the mix.
“When H&M Move reached out about this partnership, I felt excited, honored, and moved,” shared Raye. “I thought about how important movement has been in my life, and how everybody needs those endorphins and that physical confidence. It’s empowering to own the way you move.”
In the video campaign, the artist elevates her warm-up routine while working out and dancing to an instrumental version of her hit “Escapism,” adorned in the latest movewear collection. Boldly designed with body-enhancing cutlines and crafted from fabric featuring H&M Move’s moisture-wicking DryMove and extra-supportive ShapeMove technology.
“I’m delighted that H&M Move can inspire people around the globe in engaging ways through partnerships with world-leading artists like Raye,” shared Henrik Kroon, newly appointed general manager at H&M Move. “Music is deeply connected with movement; however you move, and that comes through beautifully in this campaign.”
Alongside Raye, Swedish sports star Zlatan Ibrahimović will also endorse the latest movewear pieces for men. In the photos, the 42-year-old athlete is seen rocking a white tank top and burgundy sports shorts, looking as fit as ever.
H&M Move’s latest collection is set to make its global debut on Jan. 11, 2024.
