Levi’s launches new campaign ‘It’s Giving Season’ with Thanksgiving party

Unveiling a new capsule for the upcoming holidays

It has been a celebratory year for Levi’s, marked by collaborations with the globally renowned girl group, New Jeans, and the 150th anniversary of their iconic 501s line.

With much to be thankful for, Levi’s PH expressed gratitude by hosting a special evening dedicated to giving, as described by Rhoda Viernes, retail director of Levi’s Strauss Philippines, Inc.

During the Thanksgiving party on Nov. 22, 2023, Levi’s treated media members and influencers to a shopping party and engaging mini-games. Participants had the chance to win Levi’s merchandise as part of the brand’s latest campaign, “It’s Giving Season.”

In the spirit of the season, centered around giving time, love, and presents, the brand introduced a collection inspired by timeless pieces that endure trends. The lineup includes comfortable wardrobe essentials such as t-shirts, jeans, and chinos. A standout for women is the Ribcage Bells, a modern reinterpretation of bell bottoms. Reflecting Levi’s ’70s heritage, the Ribcage Bells combine Levi’s highest high-rise and a vintage wide leg, offering all-around attitude and versatility—perfect for your cool girlfriend or groovy sister.

For men, Levi’s introduced the 501 Original Parrish, a year-round staple featuring a straight-fit denim with the brand’s signature button fly, first introduced in 1873. Accompanying these jeans are pieces like the Twofer shirt, a ’90s-inspired relaxed t-shirt, and a poster logo cap to complete the look.