New Balance commemorates one of its iconic colorways this Friday
There’s another reason to celebrate this weekend as New Balance commemorates Grey Day on May 12. The brand pays homage to its timeless grey palette and enduring brand legacy with exclusive new products in footwear and apparel.
In the late 70s, urban runners faced a predicament of their white shoes getting ruined when traversing the city. The grey palette emerged as a solution, with grey suede reinforcing durability, the color matching the asphalt, and seamlessly fitting into consumers’ lifestyle. Since then, countless iterations of grey products have solidified the enduring and versatile connection between the color and New Balance.
This year’s offerings include a range of apparel pieces such as t-shirts, joggers, hoodies, and shorts. In terms of footwear, the collection features New Balance 550s, 574s, 580s, and more. The Grey capsule will be available at select New Balance stores and Foot Locker branches nationwide.