The open seam sweater is such a stunner
Shot by British fashion photographer David Sims, Loewe dropped its new spring-summer 2023 campaign starring house ambassadors including British actor Josh O’Connor and French actor Stéphane Bak.
“The image series comprises both portrait-like and still life compositions, and openly borrows from and makes references to the work of British still life and portrait painter William Nicholson (1872-1949) and the oeuvre of American photographer George Platt Lynes (1907-1955),” said the brand. “Although clear, the references are also mixed, blurred, stirred, following creative director Jonathan Anderson’s penchant for unexpected associations.”
The dreamy visuals of both protagonists makes a good invitation to their imagination. Aside from Josh and Stéphane, the house also put a spotlight on some of their iconic pieces such as the Amazona 15, the Puzzle, and the fold shopper with some antique and contemporary sculptures as backgrounds.
For apparel, Josh and Stéphane both wore two iterations of the oversize textured cardigan in wool and polyamide. On another layout, Josh wore a baby blue open seam polo sweater in wool with a large anthurium while for Stéphane’s solo, the actor wore a Zip-up puffer hoodie in nappa while lying in bed beside a puzzle bag.
Check out the pieces from the campaign below: