The partnership kicked-off with Puma’s Slipstream sneaker
NCTzens, time to show more love for Puma as the German sportswear giant appoints the boy group as their newest brand ambassador in the Asia Pacific region.
In line with the ongoing boom and influence of K-pop in the fashion industry, Puma jumps on the bandwagon and taps SM Entertainment’s NCT 127 for a partnership.
“NCT 127 is a renowned K-pop boy group that has gained great popularity with the younger generation across APAC, including Japan, China, Singapore, and Thailand,” says the brand. “NCT 127 was selected as the ambassador in consideration of the rapidly emerging status of K-Culture around the world. Based on the strong influence, passion, and creativity of NCT 127, we plan to conduct various campaigns and communicate with fans and consumers all across APAC, overall, increasing our brand value.”
As for SM Entertainment, the management expresses gratitude for the recognition Puma gave the boy group. “Collaborating with the world-famous sports brand Puma is very meaningful to NCT 127, and through this great opportunity, we will reflect a more diverse side of ourselves, along with Puma,” the brand continues.
NCT 127 gained popularity through their hit songs “Hero,” “Sticker,” “Popular,” “Cherry Bomb,” and “Highway to Heaven.” Taeil, Johnny, Taeyong, Yuta, Doyoung, Jaehyun, Jungwoo, Mark, and Haechan begin their partnership with Puma with the brand’s iconic basketball shoe Slipstream, which was first launched back in 1987. The heritage shoe is now given modern twist mixing leather and suede materials giving the sneaker a premium look.