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Gen Z approved! JBL launches new and exciting products geared to fit every lifestyle

Gen Z approved! JBL launches new and exciting products geared to fit every lifestyle

With Gen Z proving to be one of the fastest growing markets today, JBL leads the shift with the recent announcement of a new roster of products for the next generation of tastemakers and trendsetters. Gen Z, as the first generation to grow up with the internet as part of daily routine, consumes music and media on a different level given on-demand functionalities and streaming capabilities. 

“We are going to shift toward the Gen Z market,” announces Larry Secreto, Philippines country head at Harman. “I used to talk a lot about a different category, but now we are going to mainly focus on the Gen Z market because this is one of the fastest growing markets today.” 

Larry Secreto of Harman

In line with this, JBL introduces five exciting products to fit every lifestyle of the new generation including the earphones line with JBL Tune 130NC, Tune 230NC, and Endurance Race; gaming line with JBL Quantum Stream; and portable bluetooth speakers line with JBL Partybox Encore Essential.

Andromeda Balderama of Iontech, Inc, Chelsea Liao of Harman, Mary Ann Paglinawan of Iontech, Inc., and Twinkle Nava-Rafael, Tian Singuay, and Ricardo Pacardo of Harman

The latest models to enter the Tune series are 130NC and 230NC, delivering everything you love from its predecessors 125TWS and 225TWS made even better with its true active noise canceling feature. Aside from this, these are also packed with JBL pure bass sound, four microphones for crisp and clear calls, and with a total of 40-hours of playtime. 

The JBL Tune 130NC, Tune 230NC, and Endurance Race

For those with active lifestyles, the Endurance Race provides fitness and adventure activities a truly wire-free experience complete with the bold sounds the brand is known for. A new key feature is Race’s Ambient Aware technology, offering wearers to stay alert to their surroundings without taking off the product. It also packs 20 hours of backup power in addition to 10 hours of continuous playback time. 

JBL expands its award-winning gaming product portfolio to include its first-ever USB microphone, the JBL Quantum Stream. Thanks to its dual-condenser microphone (2 x 14mm dual-capsule Electret condenser with 24bit and 96kHz sampling rate), the Quantum Stream is the perfect gaming gear for crystal clear communication. Other notable features include RGB indicator light, universal mounting solution, and seamless voice monitoring control. 

The new JBL Encore Essential boasts of “100W of output and features the signature JBL PartyBox lightshow that syncs to music, in a smaller and portable design that guaranteed to be the life of the party.” The partybox boasts of up to 6 hours of battery life and a splash proof design for ease of use in any setting.

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JBL Quantum Stream and JBL Partybox Encore Essential

“With the popularity of the JBL PartyBox speaker lineup, we are excited to introduce a smaller design option that delivers the same big, bold audio used throughout the series,” says Dave Rogers, president at Harman Lifestyle Division. “JBL’s expertise in consumer audio and professional live sound meet in the PartyBox series so we are thrilled to expand upon the portfolio with a compact design option.”

The JBL Tune 130NC and 230NC retails for P5,999; Endurance Race at P4,999; Quantum Stream at P5,499; and Encore Essential at P15,999. Available at JBL concept stores, official dealers, online stores on Lazada and Shopee

For more information, visit or follow JBL Philippines on Instagram and Facebook.

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