Salvatore Ferragamo appoints new creative director Maximilian Davis

The British designer is set to take over the brand starting March 16

Italian luxury brand Salvatore Ferragamo introduces a new creative director after Paul Andrew’s two-year tenure. The house appoints Maximilian Davis, a British designer with Trini roots to spearhead creative initiatives of the label.

“The clarity of Maximilian Davis’s vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation,” shares Marco Gobbetti, Ferragamo’s chief executive officer. “His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values.”

The 26-year-old designer founded his namesake label in 2020 with his first collection titled “Mass.” Maximilian is also supposed to be a part of this year’s LVMH nominees but decided to withdraw from the awards and focus on his new role with Ferragamo.

“I am deeply honored to be joining @Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation,” says Maximilian about his appointment.