This season, SM Youth takes a laid-back minimal approach to Christmas dressing, with cool basics in earth shades that are guaranteed various outfit repeats well beyond the holidays. Away from Christmas’ traditional shades—deep reds, pine greens and tons of heavy metallic sparkle—SM Youth’s Holiday collection goes easy on the eyes, and what’s not to love? It’s a chill color palate that’s a statement in enjoying the holidays with a steady state of mind.
Fronted by members of the SM Youth squad—Tommy Esguerra, Richard Juan, LA Aguinaldo and Janna Tee—the campaign features tops in the azure spectrum, complemented by lightwashed bottoms, from faded blue denims to pale khakis. The collection takes shape in boxy silhouettes that’s been a runway and real way favorite—a layering piece that never goes out of style, it’s best for all year round sporting.
This season though, SM Youth’s campaign is all about comfortable clothing inlayers, as seen in its Holiday campaign. Christmas coziness becomes apparent in the comfort of a mint green pullover, layered over bermuda denim shorts in an almost-stone blue shade. Fans of button downs are spoilt for choice as well, with a classic light blue button down T-shirt with minute prints, worn casually via cuffed long sleeves or more fitting for a spruced up Holiday dinner, worn tucked under pants and buttoned all the way up. Offbeat Christmas stylephiles might opt for SM Youth’s selection of Chinese collared shirts—a striped white piece worn for holidays by the beach or a light blue one, for house parties that last well into the night.
The collection also features structured jackets with aviator details, cut-off denim shorts in a variety of dark and light washes and a further slew of button-down T-shirts in wildcard shades such as red. The collection mostly features pieces by Tank and Markus, SM Youth brands that lent their own spin to the holiday sartorial scene.
Availing of the SM Youth Holiday collection, whether for yourself or your loved ones, is also a gift that keeps on giving. For every 5 items, P200 is automatically discounted from your total bill. For the complete range of SM Youth Holiday pieces, shop the collection in any The SM Store branches nationwide. This promo runs until December 31.