A lot of us right now are attracted by efficiency. The more multi-functional something is, the better.

Like the new Cole Haan’s new ZERØGRAND line, introduced along with the opening of the brand’s newest store at One Bonifacio High Street. The new line of footwear promises to be comfortable and versatile, wearable from day to night and even on weekend getaways, whether for a casual or a dressy situation.

The newest release from the ZERØGRAND franchise, the 3.ZERØGRAND is designed and engineered with Cole Haan’s GRAND Fit Chassis and GRAND Energy Foam to provide support, rigidity, flexibility, heel-to-toe cushioning, and multi-directional traction. FYI: These shoes need no breaking in, so you don’t have to worry about getting blisters and cramped feet the first time you wear them out.

Details of Cole Haan’s GRAND Fit Chassis and GRAND Energy Foam

Another highlight of the store opening is the introduction of the brand’s local ambassador, automotive journalist, event host, and road safety advocate James Deakin. “Having lightweight footwear is already a benefit. I feel it when I’m running around, and when I travel, every gram counts when going through airport security,” he said of the ease of having a pair of 3.ZERØGRAND shoes on hand (or on his feet) when he’s on the job. “Comfort matters, and I really like the ease of taking these shoes on and off.”

Cole Haan ambassador James Deakin and event host DJ Tony Toni

“Our favorite thing about the design of 3.ZERØGRAND, is that it stays true to what made the ZERØGRAND an icon: A 360-degree design that solves the needs of our Cole Haan customers, while disrupting the status quo of what’s acceptable to wear, from dressy to casual, from work to the weekend,” Cole Haan’s chief creative officer, Scott Patt, said in a statement.

The 3.ZERØGRANDs are available in nylon and leather materials, which you can play with whether you’re going for a laid-back or a dressier vibe.

Men’s 3.ZERØGRAND Chukka

Men’s 3.ZERØGRAND Fuse Oxford

Women’s 3.ZERØGRAND Ruched Slip-On Ballet Flats

The 3.ZERØGRAND collection for men and women is available now on the Cole Haan website and in Cole Haan stores nationwide. For more information, follow their Instagram account