LOOK At Me brings curated luxury to SM North EDSA

An elevated retail experience designed for the modern beauty consumer

For a long time, serious beauty shopping in Metro Manila came with a trade-off: great brands usually meant going out of your way. The most exciting fragrance launches, cult skincare, and well-curated beauty spaces were often concentrated elsewhere. With the opening of LOOK At Me at SM North EDSA, that finally changes for beauty lovers in the north.

LOOK At Me’s newest store brings a modern luxury beauty destination closer to home—one that feels elevated but never intimidating. Instead of navigating crowded malls or planning an entire day around shopping, customers in northern Metro Manila can now explore global beauty brands, get expert advice, and actually enjoy the experience, all in one thoughtfully designed space.

At its core, LOOK At Me North EDSA is about smart curation. The store offers a well-edited mix of international prestige and cult-favorite brands, making it easy to discover something new without feeling overwhelmed. Fragrance enthusiasts can explore iconic names like Prada, YSL, Armani, Maison Margiela, Viktor & Rolf, Mugler, Rabanne, and Dolce & Gabbana. Meanwhile, skincare and makeup lovers will find Korean and Japanese brands known for innovation and ingredient-led formulas, including Dr. Jart+, Laneige, Innisfree, Beauty of Joseon, COSRX, Round Lab, and Torriden.

The selection also includes global favorites such as Charlotte Tilbury, Rhode, Hourglass, Nars, Shiseido, One/Size, Fwee, Tirtir, and The Ordinary—bringing together trusted staples and trend-driven discoveries under one roof.

Beyond the brands, the experience is what sets the space apart. LOOK At Me North EDSA is designed for easy browsing and guided discovery, with expert-led consultations for fragrance layering or skincare matching, alongside modern conveniences like self-checkout counters and online order pickup points. It is luxury that fits into real life, not the other way around.

“Filipino beauty consumers are more informed and discerning than ever. With LOOK At Me North EDSA, we wanted to create a space that brings global beauty closer to them, one that offers curation, expertise, and an experience that feels both elevated and personal,” said Danilo Chiong, Managing Director of Watsons Philippines.

LOOK at ME, is now open on the second level of SM North Edsa The Block