Confidence, bottled: Inside Coach’s latest fragrance drops

Jayson Tatum leads Coach For Men, while Storm Reid shines in Coach Gold

Coach is in a very good place right now—and its latest fragrances feel like proof. The brand just dropped Coach For Men Eau de Parfum, and it’s the kind of scent that makes you stand a little taller the moment you put it on. Confident, warm, and unmistakably Coach, it’s fronted by none other than Jayson Tatum, which honestly feels like a perfect match.

This is Coach For Men, turned up a notch. It opens clean and fresh with bergamot, then quickly gets interesting with cardamom. As it settles, you start to notice the balance—soft geranium mixed with cedarwood—before it dries down into smooth Saffiano™ leather and vetiver. The result? A scent that feels strong but not overpowering, polished without being stiff. It smells like someone who knows exactly who they are.

Having Jayson Tatum as the face of the fragrance makes total sense. Shot around New York City, the campaign captures him in quieter, more reflective moments—less about hype, more about confidence and focus. Athlete, style icon, cultural figure—Tatum represents the many layers this fragrance is all about. As he puts it, fragrance is part of his daily routine, and this one fits right into that mindset of showing up ready.

On the brighter side of the lineup is Coach Gold, a warm and radiant scent from the women’s fragrance family. Fronted by actor and producer Storm Reid, Gold is all about letting your personality shine. Vanilla and amber lead the way, wrapped in creamy almond blossom and lifted by pink peppercorn. It’s bold, feminine, and comforting all at once—like confidence bottled in gold lacquer.