Gucci’s Gorgeous Gardenia goes Intense
A floral fragrance that celebrates joy and freedom
Gucci Flora Gorgeous Gardenia Eau de Parfum Intense lands like the kind of fragrance people reach for when they want instant joy—no overthinking, no rules, just pure feel-good energy. Built around a richer, deeper take on gardenia, it has the kind of floral glow that works on everyone. Soft, bold, feminine, masculine—none of those labels matter here. It simply smells good on whoever owns it.
The scent opens with a bright hit of Italian mandarin, the kind that wakes up the senses in one clean flash. As it settles, the gardenia takes over with a creamy, smooth warmth, supported by Hedione, which gives everything a lifted, airy feel. Then the sandalwood comes in—quiet but confident—adding a cozy woodiness that wraps the florals without dimming them. The result is a fragrance that feels familiar but upgraded, like a favorite flower with a little more attitude.
Miley Cyrus fronting this scent makes perfect sense. In the campaign, she moves through a dreamlike garden where sunset meets city lights—LA glow mixing with wildflowers. She feels grounded but still larger than life, mirroring the fragrance’s mix of soft petals and bold energy. The visuals show a world where reality blends with fantasy, where people can be themselves without dialing anything down.
The bottle matches that vibe. Dressed in bright fuchsia and covered in the iconic Gucci Flora pattern, it’s cheerful, eye-catching, and designed to spark happiness at a glance. The gold “Intense” label hints at the richer formula inside, but the whole bottle just feels fun—something you’d want on a vanity, on a shelf, or tossed into a bag because it makes you smile.
Gucci Flora Gorgeous Gardenia Intense is available in 50ml and 100ml at leading SM, Rustan’s, Landmark and Robinsons Department stores and online at Rustans.com.
