Proudrace x Adidas: A first for Filipino fashion

Rik Rasos brings Filipino memory and modern streetwear to Adidas’ iconic Jabbar silhouette

Adidas Philippines just unlocked a moment in fashion history—and honestly, it feels like one of those milestones you want to circle on your calendar. For the first time ever, the brand teamed up with a Filipino designer, and they chose none other than Rik Rasos of Proudrace. The result? A fresh take on the adidas Jabbar footwear and tees, merging global legacy with proudly Filipino creativity.

The collaboration feels intimate, almost like reading someone’s personal scrapbook. Rik reimagines Kareem Abdul-Jabbar’s first signature shoe—already an icon for the way it bridged sport and culture—and filters it through Proudrace’s off-beat, oversized, and culturally layered aesthetic. It’s the kind of design that doesn’t just look good; it says something.

And Rik was all in from day one. “From the very beginning, I felt an incredible creative energy,” he says. “The Adidas team already had so many thoughtful ideas, but they still made room for Proudrace’s DNA.” That’s the magic of it: collaboration without compromise.

But the heart of this drop sits in the details—the hardwood floors, the lace curtains from his lola’s house, even a stamp patch inspired by letters his dad once sent from overseas. These aren’t embellishments. They’re memories. Filipino stories stitched, pressed, and printed into every pair.

At its core, the Adidas Proudrace Jabbar honors its basketball roots while asking something more from its wearer: to stand firm in who they are. “I want everyone who sees these shoes to feel rooted in their identity,” the designer shares. “To walk confidently in what makes them who they are.”

And maybe that’s why this launch matters—because it signals what’s next. More Filipino craftsmanship. More global platforms. More stories told through design, one pair at a time.

For more information about this collaboration, visit the Adidas website