Meet Me at the Clubhouse: Sonoma’s fresh take on preppy chic

A new generation of prep, tailored for taste and attitude

What started as a casual chat among friends evolved into Sonoma—a label redefining what it means to dress well. Fusing sports, design, and culture, Sonoma’s debut collection “Country Club Cool” takes the polish of prep and gives it a playful spin. Think old-school tennis whites and varsity stripes reimagined with pastel palettes, vintage textures, and a relaxed edge.

In these looks, tradition gets a remix: rugby shirts come in candy-colored stripes and soft knits; polos sport graphic embroidery and collegiate patches; and lightweight shorts and pleated skirts balance comfort with flair. Even the outerwear keeps things light, boxy, and color-blocked. These pieces feel as good on the court as they do at cocktails.

Sonoma’s strength lies in its duality. It’s classic yet current, refined yet easy. The pieces aren’t about gender or occasion, but attitude and taste. Whether you’re in a striped knit and pants combo or a breezy printed set, every detail such as fit, fabric, finish feels intentional. Like a good serve, it’s all about precision and confidence.

This is “country club preppy” for a new crowd, one that values movement, personality, and quiet luxury. With its first drop arriving on October 25, 2025, Sonoma proves that sophistication doesn’t have to be serious. Sometimes, it’s just about having fun while looking effortlessly good.