Romeo Beckham leads a global cast in Champion’s new drop

Champion’s latest campaign celebrates style, sport, and culture

Romeo Beckham is no stranger to the style spotlight. Back in 2021, he made his fashion debut with a sports brand campaign that showed he was more than just the son of fashion mogul Victoria Beckham and football royalty David Beckham. Fast forward to now, and Romeo is fronting Champion’s new global campaign, “Champions for Champion.” With his effortless mix of sporty and sleek, he feels right at home in the brand’s lineup.

He’s not alone. The campaign pulls together a seriously eclectic cast including global music artist The Kid Laroi, Olympic gold medalist and advocate Aly Raisman, Colombian actor-musician Juan Palau, and K-pop choreographer Lia Kim. It’s a mix that proves being a “champion” isn’t just about medals or trophies anymore but about impact, creativity, and authenticity.

Shot across different global cities, each set tells the personal story of its star. Romeo leans into clean, athletic style. Aly embodies empowerment. Lia Kim brings bold movement. The Kid Laroi channels raw music energy. Together, they showcase Champion’s vision: sportswear that’s versatile enough for everyday culture.

As for the clothes? Think branded essentials like hoodies, joggers, sweaters, socks, and tees that balance comfort and style. Pieces that work whether you’re on the move or just keeping it casual.

And for fans in Manila, there’s a little extra. At Champion SM North EDSA The Block, shoppers who pick up any regular-priced apparel will score three free embroidered patches to personalize their gear.

To learn more, follow Champion on their socials