Beautycon 2025: 160+ brands, exclusive launches, and your favorite stars await
Watsons, SM Beauty, and Look At Me bring the country’s biggest beauty playground to SMX
If you’re looking for the ultimate weekend plan, here it is: Beautycon 2025 is turning SMX Convention Center into the biggest beauty playground in the country from August 28–31, 2025. Think shopping deals, celeb sightings, beauty talks, and a whole lot of fun. It’s basically the hangout spot for every beauty lover, friend group, or even the family members.
For four days, Function Rooms 1–5 of SMX Manila will transform into a wonderland of all things beauty. With over 160 brands lined up, Watsons, SM Beauty, and Look At Me are giving their members the kind of experience you’d normally just scroll past on TikTok. From skincare to fragrances, makeup to men’s grooming, each beauty zone is packed with interactive booths, fresh launches, and exclusive finds.
What makes it even more exciting? Some of the most hyped Filipino and Asian beauty labels like Chuchu Beauty, Lucky Beauty, Numbuzin, Torriden, &honey, 8 The Thalasso, Wakemake, Cologram, BringGreen, and more—are finally hitting the local scene, and Beautycon is your first chance to try them out.
Of course, it wouldn’t be a real beauty party without star power. Expect to bump into familiar faces like Heart Evangelista, Kathryn Bernardo, Marco Gumabao, Nadine Lustre, Anne Curtis, David Licauco, Janine Gutierrez, Dra. Vicki Belo, Hayden Kho, Sarah Geronimo, Solenn Heussaff, Rabiya Mateo, Ashley Ortega, Andrea Brilliantes, Max Collins, and more. They’ll be sharing the stage with the brands they represent, dropping insider tips and tricks you’ll actually want to take home.
“As the leading beauty and personal care retailer, we’re excited for our Watsons Club, SMAC, and Look At Me members to experience an even bigger Beautycon this year. Last year was already remarkable, but this year, it’s all about going big and enjoying the exclusive perks of being a loyal customer,” says Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines.
Best part? Watsons Club, SMAC, and Look At Me members get in for free. Just flash your membership QR code or SMAC card at the entrance and you’re all set.
Beautycon 2025 schedule
- August 28, 2025: 12 p.m. – 9 p.m.
- August 29–31, 2025: 10 a.m. – 9 p.m.
Follow @watsonsph, @smbeautyph, and @lookatme_ph for the latest updates.
