Uniqlo and Disney celebrate 10 years of ‘Magic For All’

A decade of iconic characters and everyday style

It all started back in 2015. Mickey Mouse was lounging on a flannel chair in some creative studio in Tokyo, waiting for his big debut. Minnie was picking out her favorite colors, while Genie of Aladdin peeked over the table. Tinker Bell dropped by too because why wouldn’t she want a piece of a fashion moment that promised comfort and style in equal measure?

That was the beginning of Magic For All, a project that stitched together the worlds of Disney and Uniqlo. Back then, the first collection was all about bringing everyday magic into wardrobes, like soft tees with iconic characters, and even plush toys crafted from Uniqlo’s signature fabrics. People didn’t just wear them, they collected memories.

Fast forward ten years, and that same magic hasn’t faded. This August 2025, the anniversary celebration kicks into high gear with something fans have been waiting for, like a nostalgic comeback. The Mickey Mouse plush toy—yes, the one made from Uniqlo’s flannel shirt material—is returning, just as soft and huggable as it was a decade ago. It feels like holding on to a piece of 2015, but with the polish of today.

In addition, the Timeless UT Archive Collection brings back designs that once defined streetwear cool like graphics from Disney classics, Marvel’s Avengers, the galaxy of Star Wars, and even Pixar favorites. This isn’t just for grown-ups reminiscing about their first Uniqlo x Disney tee, there’s something for everyone, from kids who just met Beast, to adults who grew up with Alice in Wonderland or Darth Vader.

Adding an artistic twist, the Disney Art UT series taps into the imagination of six contemporary artists, giving familiar characters a fresh interpretation. Think Mickey drawn in bold new lines, or a princess reimagined with a modern edge. This of it as art you can actually wear.