Adam Driver redefines ‘Hero’ with new intense version

Burberry introduces an amplified edition of its iconic Hero fragrance

Burberry unveils a bolder evolution of its iconic fragrance with Hero Parfum Intense—an enriched, more powerful expression of the original scent. Created by master perfumer Aurelien Guichard, this new chapter builds on the signature cedarwood base, now intensified with top notes of pepper and a deep leather base that brings added depth and complexity.

“My inspiration for the Hero Parfum Intense was to build up a new intensity synonymous with a natural sensual strength,” shared Aurelien. “In this deeper version, textured dry down notes contrast with the first vibrant impression to create a feeling of depth through dark, precious and intense note. This evolution in the Hero story takes us on a journey into one’s courage, confidence, and inner power—where scent becomes a reflection of strength and self-discovery.”

Still fronting the campaign is acclaimed actor Adam Driver, who continues to bring his own interpretation of what it means to be a hero. “Heroism is not a straightforward or linear concept; it’s constantly evolving and personal. To be a Hero is to stand apart, to challenge the status quo, and to act in service of something greater than yourself,” shared the actor. “This latest iteration of Hero pays homage to the courage to break free from convention and embrace what makes the individual unique.”

The fragrance comes housed in the same signature horse hoof-inspired bottle, now in a rich, deep brown hue. While cedarwood remains at the heart, the sweetness and fruitiness of the previous iterations are subdued in favor of a warm leather note that lends the scent a refined intensity which is bold yet not overpowering. Ideal for the colder months, Hero Parfum Intense is a compelling choice for those who gravitate toward woody and leather accords.