Charles Melton turns up the heat in new Coach campaign
The Soho sneaker is ‘Not Just for Walking,’ it’s built for escapes
We first got introduced to Charles Melton in “American Horror Story: Hotel,” bloodied but unforgettable, his chiseled physique leaving a lasting impression. More recently, he swapped gore for guilt in “May December,” sharing the screen with Natalie Portman and Julianne Moore.
Now, Charles stars in a moody, high-energy short film by New York fashion house Coach to spotlight their latest release: the Soho sneaker. In the film, he’s seen rehearsing lines while jumping rope, dripping with sweat and intensity. The tension spikes when he spots a lurking paparazzo. His escape plan? A clever sneaker switch. He plants the Soho sneaker beneath a curtain as a decoy and slips into his getaway car with the another pair—and his script—in tow.
His stylish co-star, the Soho sneaker, draws inspiration from retro training shoes of the ’80s and ’90s. The design features a premium leather and canvas upper, a cushioned bio-based midsole, and a grooved rubber outsole etched with a Manhattan map paying homage to Coach’s NYC heritage.
Watch the short film below:
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In the Philippines, Coach is available at Greenbelt 5, Ayala Center, Makati City
Featured image: Alma Har’el
