LOOK: A bar of soap infused with Sydney Sweeney’s bathwater
Dr. Squatch launches a limited-edition soap with a surreal twist
If you’re a fan of HBO’s “Euphoria,” chances are you’ve been keeping up with Sydney Sweeney’s meteoric rise. From starring in “The White Lotus” Season 1 to becoming a Miu Miu ambassador, Sweeney has also fronted major beauty campaigns for Laneige, Armani Beauty, and Kérastase.
Last year, the natural personal care brand Dr. Squatch tapped Sweeney as the face of its Natural Body Wash campaign—one that playfully dubbed her the “body wash genie,” much to the internet’s delight.
Now, due to overwhelming fan response, Dr. Squatch is releasing a “very real” bar of soap made with Sydney Sweeney’s actual bathwater. The limited-edition product is called “Sydney’s Bathwater Bliss.”
“You kept asking about my bathwater after the @drsquatch ad… so we kept it,” Sweeney shared on Instagram. “Introducing ‘Sydney’s Bathwater Bliss’! A very real, very limited-edition soap made with my actual bathwater.”
It may sound like a publicity stunt—but it’s legit. The soap will be available starting June 6, 2025, in limited quantities.
Described as “zingy and energizing,” the scent profile includes notes of pine, Douglas fir, and earthy moss.
Follow @drsquatch on social media for updates on this bizarre (and bizarrely popular) drop.
