Moments in style: From gelato runs to golden sunsets

SM Fashion’s latest drop is here to style your spontaneous summer moments

Summer isn’t just about beach escapes and dreamy sunsets—though we’ll never say no to either. It’s also about spontaneous coffee dates, breezy city walks, and laughter-filled afternoons with your favorite people. It’s about living in the little moments that make up the season.

This summer, one of the Philippines’ biggest fashion retailers is championing exactly that. SM Fashion’s “Moments in Between” campaign captures not just the headline-making holidays, but the simple, stylish slices of everyday life. And with their latest collection, they’re making sure you’re dressed for every version of summer.

From linen and cotton short-sleeved shirts in eye-catching prints to breezy floral and animal patterns set against creamy whites and cool blues—this season’s tops are made for both laid-back lounging and casual hangouts.

Pair them with easygoing olive or beige shorts that transition effortlessly from city sidewalks to seaside strolls. And don’t forget the accessories—think straw hats, patterned bucket hats, lightweight silk scarves, and functional yet fashionable bags that complete your look without breaking a sweat.

Whether you’re grabbing gelato or chasing sunsets, here are our top picks from SM Fashion to keep your style as cool as your summer plans.