Zalora turns 13, celebrates with exclusive Adidas pop-up

This birthday is extra ‘Spezial’

One of the biggest e-commerce platforms for fashion and beauty, Zalora, has turned 13—and it’s celebrating in style with a special collaboration with Adidas! From March 18 to 30, 2025, Zalora and Adidas are hosting an exclusive pop-up at One Ayala Mall in Makati, bringing a brand-new retail experience to shoppers.

“The Original” pop-up highlights Adidas’ legacy in inspiring future generations. Three iconic silhouettes take center stage: the Superstar II, Handball Spezial, and Samba OG—each of which has undeniably shaped the modern footwear industry.

For the first time, Zalora shoppers at “The Original” pop-up can instantly bring home their purchases, eliminating the wait for delivery. Every purchase also comes with exclusive freebies, including a Zalora tote and interactive game prizes.

“At Zalora, we are always looking for innovative ways to elevate the shopping experience. By introducing in-store order collection, we are giving our customers the best of both worlds—online convenience and offline immediacy,” shared Aashish Midha, CEO at Zalora Philippines. “Our 13th anniversary is a celebration of our shoppers and we’re thrilled to mark this milestone with Adidas and our community.”

The launch event, held on March 20, 2025, was graced by Zalora’s latest brand ambassadors—celebrity couple Kyline Alcantara and Kobe Paras—both sporting Adidas OG Superstar II sneakers.

“Adidas is a sports brand and the culture born from it. Through The Original, we celebrate individuality and the pioneers who dare to be different,” Dave Sexton, general manager at Adidas Philippines. “This collaboration with Zalora in the Philippines brings a unique fusion of global sneaker heritage and local culture, reinforcing our commitment to authenticity and self-expression.”

In addition, Zalora is partnering with leading fashion, lifestyle, beauty, and luxury brands—along with top banking and payment providers—for the ultimate shopping party in celebration of its 13th year. Shoppers can enjoy discounts of up to 90% off and up to 6x extra stackable daily deals, making this the most rewarding shopping event of the year.

The Zalora Birthday Sale is happening from March 22 to 28, 2025.

Follow Zalora on social media for more updates!