LOOK: James Reid is the newest face of Penshoppe
The artist joins P-pop sensation Bini as a brand ambassador
Philippine casual wear giant Penshoppe proudly welcomes James Reid as its latest brand endorser, launching the exciting new campaign, Brighter Days Ahead. Committed to elevating everyday Filipino style, James and Penshoppe are teaming up to inspire self-expression through fashion—helping everyone craft and share their personal stories in style.
“The title ‘Brighter Days Ahead’ perfectly encapsulates what’s in store for Penshoppe this year,” shared Donnie Manaloto, brand communications head at Penshoppe. “It reflects not only our exciting marketing plans—such as impactful collaborations, major events, and brand activations—but also the positive, forward-thinking direction we’re taking as a brand. With this campaign, we’re ready to amplify our presence and continue to engage our customers with bold and vibrant experiences throughout 2025.”
The campaign showcases James rocking the latest Penshoppe collection—a stylish yet affordable lineup designed for young Filipinos on the go. It caters to those who crave both comfort and confidence, offering fresh, feel-good fashion for life’s fast-paced adventures.
‘I’m really excited to officially be part of the Penshoppe family,” said James. “I’ve always admired the brand’s cool, effortless style and how they keep things fresh and accessible. Penshoppe is a true Filipino staple, and I’m excited to collaborate with them on some awesome projects. I can’t wait to see what we come up with together.”
Crafted from soft, breathable fabrics with easygoing yet trendy designs, this collection is all about slowing down, recharging, and celebrating life’s little wins. More than just looking good, it’s about feeling good—being present, embracing the journey, and stepping into brighter days with confidence.
James joins Bini, the rising P-pop girl group, as Penshoppe’s newest ambassadors. Together, they’re leading the Brighter Days Ahead movement—encouraging self-care, well-being, and finding joy in the present moment. Penshoppe hopes to inspire everyone to embrace this new chapter through fashion that uplifts and empowers.
Explore the “Brighter Days Ahead” collection featuring James Reid on Penshoppe’s website and social media.
