LOOK: Nanon Korapat joins the Coach family
The Thai artist’s fearless approach to storytelling aligns seamlessly with Coach’s philosophy
Coach welcomes Thai heartthrob Nanon Korapat as its newest “Friend of Coach” for Southeast Asia. Expect to see the multi-talented actor and singer front and center in a series of stylish campaigns, bringing his signature charm to the brand’s vision of self-expression and purpose-driven storytelling.
If you don’t know Nanon yet, he’s the Thai sensation taking over screens and soundwaves. Under GMMTV’s star-studded roster, Nanon has won hearts with hit dramas like “The Gifted” and “My Precious.” But he’s not just a leading man—his 2023 debut album, “The Secrets of The Universe,” proved he’s got the pipes too. Fast forward to 2024, and he’s selling out solo concerts and making waves across the fashion scene.
A longtime member of the Coach crew, Nanon has been serving look after look at major events, from the Coach Play APW Store Opening in Malaysia to the Holiday ’24 Pop-up in Thailand—and most recently, he took on New York Fashion Week for the brand’s fall 2025 show.
Nanon’s fearless approach to storytelling, whether through music, film, or fashion, aligns seamlessly with Coach’s “Courage to Be Real” philosophy—celebrating authenticity, self-expression, and living boldly. His connection with Gen Z and young millennials is undeniable, making him the ideal muse for this new chapter.
“I’m thrilled to be a Friend of Coach, a brand that inspires me to always stay true to myself,” said Nanon. “I can’t wait to share what we’ve been working on together and I’m excited to continue to tell my story with Coach. “
