Fir and Artemisia: A breath of fresh festive air
Jo Malone brings an invigorating twist to traditional holiday scents
Cocoa, gingerbread, sugar cookies, and cinnamon pastries—these are the usual stars of the holiday fragrance parade. But this season, Jo Malone flips the script with a fresh, sophisticated twist: meet Fir and Artemisia.
Picture this: a brisk morning walk through a pine-studded forest, sunlight dappling the ground, the air alive with the crisp, woody scent of evergreens. That’s the magic bottled in Fir and Artemisia, a fragrance as refreshing as a winter breeze yet as warm as a crackling fire.
Artemisia’s herbaceous bite brings a cool, bitter freshness, while fir adds a resinous, woodsy warmth. The whole symphony is grounded by rich leather base notes, creating a scent that feels like wrapping yourself in a luxe cashmere throw—equal parts invigorating and comforting.
To complete the festive flair, the bottle is dressed in a charming orange ribbon, a nod to the season’s joyous palette. Fir and Artemisia isn’t your typical holiday gourmand, but it still brims with the spirit of the season. It’s a perfect companion for frosty mornings or starlit evenings, versatile enough to shine through day or night.
Fir and Artemesia is available in 100ml and 30ml bottles at Jo Malone London boutiques
