How Protinol powers collagen restoration

Backed by 20 years of research, Avon presents the Anew Skin Renewal Power Cream

If you didn’t know, by our mid to late 20s, collagen production starts to dwindle, affected by various factors. These include natural aging, as well as external factors such as lifestyle choices, including sun exposure, smoking, and unhealthy eating habits.

Although collagen degradation is inevitable, there are a few ways to support collagen production within our bodies. Eating foods such as leafy greens, nuts, fruits, and protein-rich items helps our bodies break down nutrients to produce collagen.

Another way to prevent the breakdown of collagen is by wearing sunscreen and avoiding UV light. Additionally, many in-clinic procedures can replenish lost collagen in the face and skin in general. There are also scientifically backed products on the market that can induce collagen production.

Recently, Avon launched the Anew Skin Renewal Power Cream, offering a holistic approach to skincare. Backed by 20 years of research, this product is enriched with the brand’s patented Protinol ingredient and niacinamide, which are said to deliver a powerful collagen boost to the skin. Co-created with dermatologists and scientists, Protinol is said to help restore both collagen I and collagen III, bringing them closer to the optimal ratio found in baby skin.

“The Anew Skin Renewal Power Cream is an incredible new product for consumers wanting to take care of their skin and is a fabulous addition to the already stellar offering from the Anew skincare range,” said Dr. Zoya Diwan. “As a dermatologist, I place great importance on evidence-based treatments and creams, so discovering that this new cream is powered by Avon’s impressive Protinol technology, which is backed by 20 years of research, was truly amazing.”

Dr. Zoya also participated in the research, advising her patients over two years to test the product. After a week, 12 trial participants saw an average reduction of nine percent in the intensity of fine lines and wrinkles, with some experiencing reductions of up to 33 percent.

“Witnessing the results from my trial, I was hugely impressed to see such a noticeable improvement after just seven days of use. The Skin Renewal Power Cream, in particular, seamlessly integrates into one’s skincare routine, offering an easy and luxurious experience,” Dr. Zoya shared.

Apart from the Power Cream, the line also includes the Anew Power Serum and the Anew Eye Cream, both designed to work seamlessly with the Power Cream for dramatic results.

Learn more about the Anew line by visiting Avon’s website.

Featured image source: Freepik.com