LOOK: Fashion brand Patton unveils Emily Ratajkowski as new ambassador

Here’s a preview of the Everyday Wear collection

This June 2024, Filipino fashion brand Patton unveils actress and model Emily Ratajkowski, also known as Emrata, as their newest ambassador.

Patton is known for its simplistic and uncomplicated approach to everyday essentials. The collections feature men’s, women’s, and unisex pieces ranging from outerwear, shirts, bottoms, and innerwear, all of which are easy to mix and match.

Emrata first rose to fame appearing in Robin Thicke’s music video for the song “Blurred Lines.” She then started acting in movies including “Gone Girl” and “I Feel Pretty.” The model also became an entrepreneur and a writer with her best-selling book “My Body,” which discusses the fashion and beauty industry.

As for Patton, the brand shared how the 32-year-old international star effortlessly balances her multihyphenate roles in life while maintaining her no-nonsense, fashion-forward flair, making her perfect as an ambassador.

“The way I get dressed in the morning can make a big difference in the role I’ll be playing that day,” Emrata articulates during an interview for the brand. “Wearing Patton makes me feel amazing. It’s so versatile, it’s comfortable, and it works for all these moments in my life.”

For the capsule Emily is fronting, the campaign features the brand’s best-selling one-and-done inspired looks in earth tones. The visuals were shot in New York City by photographer Tom Newton. See the pieces below: