His menswear label, Benjamin Barker, is now available at Rustan’s
In the realm of upscale retail, Rustan’s consistently stands at the forefront. This season marks a new milestone as the store warmly welcomes Benjamin Barker, an esteemed label catering to the contemporary gentleman.
Established in Australia in 2009 by Nelson Yap, Benjamin Barker adopts a name with significance. “Benjamin,” meaning “son of my right hand” in Hebrew, was chosen purposefully to reflect the brand’s commitment to making a lasting and positive impact in the world of menswear. This philosophy extends to Benjamin Barker’s brand identity, prioritizing the creation of a lifestyle experience for customers rather than merely delivering a product.
During the brand’s launch at Rustan’s Makati, Garage had the privilege of asking Nelson about the essential components of a modern gentleman’s wardrobe. According to the founder, a black and navy suit, an excellent white shirt, and high-quality shoes are definite must-haves.
Fashion in focus
Embracing the concept of affordable luxury, the brand specializes in the slim fit category. Key pieces include suits crafted from premium fabrics sourced from Japan, Turkey, and Korea. The shirts, featuring top-tier 100 percent cotton shirtings from Japan and Europe, showcase contemporary styles and unique aesthetics suitable for both professional and formal settings.
In addition to these classics available in the brand’s collection, Benjamin Barker introduces modern pieces, especially in terms of color palettes, including unconventional choices like cinnamon and olive.
Beyond pants, shorts, and pique shirts, the brand offers accessories such as neckties, tie bars, pocket squares, home scents, and a variety of dress shoes.
Visit Benjamin Barker located on the first level of Rustan’s Makati.