This doughnut and coffee shop teams up with 12 personalities to usher in 2024
Get to know the 12 OGs of Krispy Kreme
As part of Krispy Kreme’s commitment to sharing joy one glazed doughnut at time, the brand taps 12 personalities to usher in more fun this 2024.
Called 12 OGs, the personalities came from different fields and background such as music, wellness, food, gaming, beauty, and more.
“With the help of our Dozen Happy OGs, we will be the champion of happy moments because everyone deserves it. We want to be the reminder that our Originals can still enjoy the little things and to spot happiness in their everyday lives! Let’s pass on the good vibes this 2024! We, at Krispy Kreme, and our Dozen Happy OGs are starting this movement of promoting happy moments,” said Ysabel Cruz, senior marketing manager of Krispy Kreme Philippines.
Kicking off the festivities is Happy Music OG, Maki. Maki is the singer behind the hit-single “Saan?” and he will be making waves through his “Happy Tunes,” which will be coming out this January on his social media platforms.
For National Art Month of February, Happy Art OG, Gene Rhobi, or more commonly known as “seeweirdo,” will be bringing his magic touch to the brand with an exclusive sticker design and an art workshop in one of its stores.
Come March, which is International Women’s Month, it will be superwoman Jo Sebastian, a nutritionist and podcast host, who will be pioneering a wellness talk for her month.
Sportscaster Baileys Acot is bannering the month of April as the Happy Sports OG, while Pawssion Project founder, Malou Perez, is the Happy Pets OGs and will be the lead for National Pet Month of May.
For the fashion month of June, co-founder of Syndrome, a growing streetwear brand, Anton Cruz, is the lead.
For the brand’s birthday month of July, content creator Russco Jarviña is tasked to bring his energy to the doors of the brand.
TikTok trending foodie creator Abi Marquez is sharing her unique cooking techniques to the most-loved glazed doughnuts by August while beauty content creator Marj Maroket is taking inspiration from the Original Glazed doughnut as she creates a look out of it in September.
TikTok Top Education Creator of 2022, RM Cuervas, is gracing us with his knowledge as the Happy Educator OG for Octoberand for November, Happy Dancer OG Shawn Castro is moving his way up to happiness in November. For December this year, Tier One’s Rojean Delos Reyes is putting up her skills to the test as the Happy Gamer OG to end the year.
