LOOK: Ayala Malls unveils Christmas campaign

‘Unwrap the Present: A Season of Giving’ promises to weave tales of love and tradition that echo through time

In the enchanting world of Ayala Malls, the spirit of Christmas comes alive, transcending mere decorations and carols. As fervent mall enthusiasts, we recognize that the festive season is a magical journey through traditions deeply rooted in Filipino values.

This year, Ayala Malls unveils the heartwarming Christmas campaign, “Exchange Gift,” under the theme “Unwrap the Present: A Season of Giving.” In collaboration with the acclaimed creative agency Gigil, this campaign, a beacon of cheer and nostalgia, promises to be a sentimental masterpiece weaving tales of love and tradition that echo through time.

Imagine the familiar halls adorned with twinkling lights and festive decor – a backdrop for creating lasting memories with loved ones. At the heart of this year’s campaign is a touching story of a mother and her son, echoing the universal theme of family love and nurturing relationships. Inspired by Robert Munsch’s “Love You Forever,” the campaign captures the enduring love shared between family members as they navigate life’s changing seasons.

Digital creator Lovely Aquino brought the exchange gift she bought in Ayala Malls Abreeza to participate

Ayala Malls launched the Extra Exchange Gift Activation simultaneously in six nationwide locations: Trinoma, Alabang Town Center, One Ayala, Ayala Malls Marquee, Ayala Center Cebu, and Ayala Malls Abreeza. This unique initiative embraces the spirit of giving through a community exchange gift activity. Participants purchase and receive thoughtful gifts from Ayala Malls merchants and can pledge an amount to Ayala Foundation charities dedicated to children.

But that’s not all – participants stand a chance to win specially curated gifts by key influencers and Ayala Malls merchants in an exciting raffle. It’s the perfect blend of generosity, joy, and the thrill of surprises that makes this holiday season truly memorable.

Leanne and Naara sang Christmas classics and heartwarming beats that brought back happy Christmas memories

This launch, attended by customers, KOLs, and Ayala Malls employees, brought back cherished Christmas memories for all present. KOLs conducted a live demonstration, showcasing how mall-goers can participate in this community gift-giving initiative and shared hints of their specially curated gifts for the Extra Exchange Gift Raffle.

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From left: Lisa Yang, Ayala Malls Marketing Director; Juhanna Evangelista; Ericka Evangelista; Yen Famatigan; Charm De Leon; Mary Justine Teng; and Chrissy Roa, Group Head of Marketing and Communications for Ayala Land Estates, Corporate, and Ayala Malls

To add to the festivities, each participating Ayala Mall presented special performances by guest artists like Leanne and Naara, Pinopela, and more, singing Christmas classics and heartwarming beats that brought back happy Christmas memories from everyone’s childhood. Santa Claus also made special appearances, spreading joy and holiday cheer. He added to the fun and festivities as he interacted with kids and their moms and dads who wanted to participate in the Exchange Gift activity. Delicious sweets, snacks, and drinks were enjoyed by guests while watching the heartwarming program.

Join the Ayala Malls Extra Exchange Gift Activation and spread the joy of giving. This heartwarming initiative, transforming Christmas into a season of giving, runs until Dec. 31, 2023.

For more information, visit www.ayalamalls.com