Why Supernova Rise is your next go-to running shoe
Adidas launches new footwear prioritizing comfort
If running is a part of your everyday routine, one specification you must look for when choosing the perfect running shoe is its comfort. There are many comfortable shoes in the market, but not all are designed for running. This new release from Adidas elevates one of its most iconic silhouettes to create footwear for everyday runners.
Meet the Supernova Rise—a shoe built from insights and years of experience garnered through delivering performance running shoes for athletes of all levels. This shoe boasts Dreamstrike+, a new midsole foam inspired by Lightstrike Pro, the midsole material utilized across the record-breaking Adizero franchise. This new footwear comes with an updated formula to offer unparalleled comfort and cushioning.
“We are very excited to introduce a totally new chapter of the Supernova franchise – our everyday running shoes,” said JT Newcomb, category director for Adidas running footwear. “The driving motivation behind revamping the Supernova was to enable more people to run, more of the time. When we listened to what was important to the everyday running community it was comfort that stood out and we’ve focused our efforts on creating a range of shoes that deliver that benefit in a way we are sure all runners will love.”
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In addition to the Supernova Rise, the brand will also unveil two more iterations of the running shoe: The Supernova Solution and Supernova Stride models in the coming months. These shoes are complemented by a Support Rod System inspired by the physiology of the foot in motion.
Other feature includes a Comfort Heel Fit, which uses a combination of cushioning foam and soft textile designed for maximum comfort and support.
Coming in a palette with a dark base of Black and Aurora with Semi-Green Spark, the Supernova Rise is now available in Adidas shops, while the Supernova Solution and the Supernova Stride will be introduced further on Feb. 15, 2024.
