Ryan Gosling explores new fashionable realm with Gucci’s Valigeria campaign
Featuring the luxury brand’s Savoy collection
Months ahead of the “Barbie” movie release, Ryan Gosling plays a fashionable role for the house of Gucci as the luxury brand releases its newest travel campaign, Valigeria.
Lensed by Glen Luchford, the campaign stars the actor all dressed-up in Gucci as he explores the Savoy collection of Gucci. “In the new Gucci Valigeria campaign, Ryan Gosling sets off on a journey in search of the unexpected, speaking to the House’s imaginative vision of travel and the magical worlds it can lead to,” shares the brand. “Heritage-infused trolleys, duffle bags, and accessories from the Gucci Savoy collection, a nod to founder Guccio Gucci’s beginnings as a porter at The Savoy in London, accompany the actor, screenwriter, director, and musician through a dreamlike dimension as the House’s century-long legacy in luggage comes to the fore.”
The Valigeria campaign explores the house’s vision of travel and the magical world. In one of the frames, Ryan is seen entering a Gucci luggage leading him into another dimension. “Obviously the world keeps moving forward, whether I’m traveling or not. But I feel my life gains momentum when I travel with it,” says the actor. “To bring everyone together in a country where family is at the center of everything, it was very meaningful.”
As for the brand’s creative director, Alessandro Michele believes the importance of imagined spaces for creatives that’s why he envisioned a new dimension for the campaign. “Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys,” tells Alessandro. “This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a ‘non-place’ that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places.”
The Gucci Savoy collection is a range of travel items in all shapes and sizes for daily travels, long stays, and more. The items are defined by a combination of classic color palettes like brown, red, and green as well as Gucci’s signature and iconic emblem.
For more info about the Savoy Collection, click here.
